Responsibilities: Live Stream Sales: Lead live streaming sessions on TikTok to sell company products, guiding customers through product details and addressing their inquiries.Foster an engaging and positive live-streaming atmosphere to drive transactions and increase GMV (Gross Merchandise Volume). Content Personalization: Incorporate personal interpretation into the unified script framework provided by the live-streaming team.Enhance engagement, interaction, and follower retention through personalized content.Refine product selling points and provide continuous feedback for adjustments and script optimization. Preparation & Review: Handle pre-broadcast preparations and conduct post-broadcast reviews to identify areas for improvement.Analyze the performance of live sessions, summarizing key lessons learned and providing actionable feedback. Content Strategy: Understand and analyze similar live-streaming strategies to adapt and optimize content.Collaborate with the team to periodically adjust and improve live-streaming content. "Two anchors take turns, serving as assistants when they are not on liveļ¼helping promote orders for the main anchor. Should be ready to assist whenever needed and send screenshots of computer backend data to the work group every half an hour."
...Director of Digital Marketing About Us We empower employers, employees, and benefit consultants to easily assess, rate, and communicate the value of employee benefits. Our industry-first analytics platform, backed by the largest and most comprehensive benefits database...
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