Job Description

General Summary

The Digital Communications Specialist develops all digital communications, including social media, website content, digital marketing, and video production to enhance engagement and promote the association and industry. Under the direction of the Director of Communications and Publications, the Digital Communications Specialist aligns digital strategies with organizational goals, ensuring consistent brand, messaging, and engagement across all digital platforms.

Position Responsibilities

Social Media Strategy and Execution

• Develop and execute a comprehensive content creation and social media strategy to enhance brand awareness, engagement, and audience reach.
• Manage all association and managed programs affiliated with social media accounts (currently LinkedIn, X, YouTube), including content creation/planning, posting, monitoring, reporting, and audience engagement.
• Collaborate with the departments to ensure compelling, brand-consistent content.
• Analyze and report on social media performance metrics, refining strategies based on insights.
• Stay informed on emerging platforms and trends to optimize social media and web presence.

Digital Content Strategy

• Working with the NIA team, develop and implement a digital content strategy that aligns with the organization’s goals and enhances member engagement.
• Ensure consistency in messaging, tone, and branding across digital platforms, including websites, email campaigns, and social media.
• Provide strategic oversight of website content to ensure accuracy, timeliness, brand alignment, and optimization for web readability and engagement.
• Oversee content creation and optimization for SEO, mobile responsiveness, and accessibility.
• Plan and execute digital marketing campaigns and press releases to promote the association and industry.
• Work with third party vendors on sponsored email content and development.
• Develop and oversee a video content strategy that strengthens the association’s digital presence and engages key audiences.
• Plan and manage content calendars to align with organizational initiatives.
• Utilize data-driven insights to evaluate content performance, improve engagement, and refine strategies.
• Monitor digital trends and best practices to enhance the association’s digital presence.
• Foster collaboration across membership, programs, education, publications, and event teams to support digital communication efforts.

AI Integration & Cross-Department Collaboration

• Stay informed on advancements in artificial intelligence (AI) and implement AI-driven solutions to enhance digital communications.
• Support AI integration efforts across departments while ensuring alignment with the association’s policies.

Additional Responsibilities

• Track digital performance using analytics, social media insights, and email marketing metrics.
• Ensure digital platforms comply with privacy regulations and industry best practices.
• Work alongside Director to develop the annual budget and monitor and stay within budgeted parameters.
• Serve as a liaison to assigned committees.
• Attendance at several association meetings and managed programs is required, which requires air travel. Possibly 2-3 non-consecutive weeks per year; occasional evening and weekend work may be required.
• Manage licenses, software and URL designation updates and remain on top of digital and communication trends.
• Perform other duties as assigned.

Education/Experience Required

• Bachelor’s degree in communications, marketing, digital media, or a related field.
• Minimum of 3–5 years of experience in digital communications, with a strong focus on social media strategy and management in the non-profit arena.
• Proven expertise in social media management tools (e.g., Hootsuite) and content management systems, including WordPress.
• Strong understanding of email marketing platforms and segmentation/targeting best practices.
• Exceptional writing, editing, and proofreading skills with strong attention to detail.
• Ability to analyze data and translate insights into actionable strategies.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Proficiency in Microsoft Office Suite is required and experience with video production tools is a plus.
• Experience in association management, foundations, or non-profit communications is a plus.

Physical Requirement: Occasional lifting of 20-30 pounds in an office setting.

About NIA

NIA is a not-for-profit trade association representing merit (open shop) and union contractors, distributors, laminators, fabricators, and manufacturers that provide thermal insulation, insulation accessories, and components to the commercial, mechanical, and industrial markets throughout the nation. Since 1953, the northern Virginia–based association has been the voice of the insulation industry and is dedicated to keeping the commercial and industrial insulation industry up to date on the latest industry trends and technologies.

Salary and Benefits

NIA offers a generous benefits package: remote work option, flexible workday start time based on Eastern Time Zone office hours, a 9/80 work schedule (which includes every other Friday off) health, dental and life insurance, and pension and incentive pay. The salary range is $65,000 to $80,000 and is commensurate with experience.

Application Instructions

Only candidates who follow the application process will be considered. A cover letter outlining why you are a good fit for this specific position must accompany your resume. Email your cover letter, resume, and salary requirements to : communicationjobs@insulation.org. Selected candidates will be asked to supply marketing, writing, and communications examples and will go through several interviews.

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